Why Flo Was My Go-To App for Pregnancy (and Pre-Conception): App Review 2025

Trying to conceive? Already pregnant? Either way, you need tech that actually helps, not overwhelms.

When I first downloaded Flo, I wasn’t even pregnant yet.
I was just starting to track my cycle after coming off contraception – mostly because I knew I’d never remember all the dates if we had issues conceiving later on.

I figured I’d use it for a few months, log a few symptoms, and move on.
Instead, it’s become my go-to app through every stage: trying to conceive, the anxious first trimester, and all the way to preparing for baby’s arrival.

Here’s my honest review of Flo: what it got right, what could be better, and whether I think it’s the best pregnancy and period tracker in 2025.

First impressions

From the moment I signed up, Flo felt calm, friendly, and non-judgemental.
It asked a few easy questions about my stage, health, and goals – and straight away, the app was tailored to where I was.

Unlike some medical apps that can feel cold or overwhelming, Flo’s design was warm, colourful, and genuinely welcoming.
It felt less like opening a “tracking tool” and more like checking in with a knowledgeable friend.

How Flo helped me

Here’s how I actually used Flo during my pregnancy:

1. Symptom tracking

In the brutal first trimester, tracking nausea, exhaustion, and other symptoms helped me realise they were all normal.
It also made it easier to see when things started improving (second trimester energy boost was thankfully real 🙌) and gave me helpful logs to reference during midwife appointments.

2. Weekly baby + body updates

The updates quickly became a highlight of my week:
“Your baby is now the size of a peach!” 🍑
“This week, your baby’s ears are forming!” 🧏‍♂️

They were bite-sized, science-backed, and honestly, they made a huge difference to my anxiety levels.
Instead of worrying about what was happening inside, I got little bursts of excitement and reassurance.

3. Calm, reliable information

Rather than spiralling on Google at 2am, I could open Flo and find digestible articles written (and verified) by real doctors.
From understanding weird cravings to learning about second-trimester tests, it saved me hours of confusion, and a lot of unnecessary stress.

Things I didn’t love

Of course, no app is perfect.
Here’s what I noticed:

No kick counter feature (I ended up using Notes on my iPhone)
No pelvic floor exercise reminders (some other apps have them)
Forum-style “Secret Chats” felt a bit overwhelming for me (but might be great if you love online groups!)

Still, none of these were dealbreakers.
For what I actually needed day-to-day, Flo nailed it.

Pricing: Is the premium version worth It?

Flo has a freemium model:

Free features include period/pregnancy tracking and basic insights
Premium features unlock personalised content, expert Q&As, stories, and more

I paid £29.99 for a year’s access, and honestly, it felt like money well spent.

✅ It meant I had a reliable guide at every stage.
✅ Plus, part of the fee funds free access for other women through their “Pass It On” project, which made it feel even better.

Tip:
If you’re just tracking dates, free might be enough.
But if you’re an anxious first-time mum (🙋‍♀️) who wants expert info on demand, I highly recommend premium.

Tech + privacy trust factor

In an era where privacy matters more than ever, Flo impressed me:

They’ve made big moves on anonymous mode for sensitive data
Encryption is standard
No ads cluttering the experience

It’s never felt like my health info was being sold or shared. Just calm, private support when I needed it most.

Other options I looked at

When I first started looking for a pregnancy and period tracking app, I quickly realised there were loads of options – many of them looking almost identical at first glance.
Here are a few I considered:

Period Tracker My Cycle:
Free option! But limited to basic period and ovulation tracking, no pregnancy features.

Pregnancy Tracker – Kick Counter:
Good if you want a detailed week-by-week baby update, fruit-size comparisons, plus bonus features like a kick counter and Kegel exercises.
(Still paid though – not fully free.)

Pregnancy + Tracker App (by Philips):
Very similar layout to Flo – pregnancy tracking, weekly articles, and baby development info.
A solid option if you want another big brand behind your app.

Period Tracker:
Focused mainly on period and ovulation tracking, without the wider pregnancy support.
Might be enough if you’re only at the pre-conception stage.

Ultimately, I chose Flo because it felt like the most complete, most trusted, and most user-friendly app for the whole journey:
✨ From cycle tracking → to conception → to pregnancy updates → all in one place.
It also had better reviews for medical credibility, which made a huge difference when I needed reassurance during some tough weeks early on.

Final Verdict: Would I recommend Flo?

Absolutely.
It’s not just an app—it’s a pregnancy support system in your pocket.

Pros:
✅ Calm, beautiful design
✅ Bite-sized, trustworthy info
✅ Helpful for symptom tracking and mental health
✅ Privacy-focused
✅ Feels empowering, not overwhelming

Cons:
❌ Would love a kick counter feature built-in
❌ Paid version isn’t super cheap (but felt worth it for me)

⭐ My Rating: 4.5/5

Quick Recap: Who I’d recommend Flo for

🎯 First-time mums
🎯 Women trying to conceive
🎯 Anyone feeling overwhelmed by “Dr. Google”
🎯 Anyone who wants trusted info without falling into scary rabbit holes

What’s next?

Flo was the first app I leaned on, but not the last!
Over the next few weeks, I’ll be sharing even more Pregnancy Tech Reviews:
Apps for workouts, baby prep, hospital packing, and a few tech hacks that genuinely saved me hours of stress.

✨ Follow along on Instagram @TheEverydayTechGirl for daily tech tips, reviews, and behind-the-scenes of my pregnancy journey!